PRIVACY POLICY
How we collect, use and protect your personal information when you visit, book, join, shop or get in touch with Dye House Golf.
CONTENTS
1. WHO WE ARE
This privacy policy explains how Dye House Golf collects, uses and protects your personal information when you visit our venue, book a simulator, become a member, buy a gift card, shop online or get in touch with us.
Dye House Golf is a trading name of DHG Entertainment Ltd, registered in England and Wales under company number 16583169. Our registered office is Dye House Golf, Owler Ings Road, Brighouse, West Yorkshire, HD6 1EJ.
We are the “controller” of your personal information, which means we decide how and why it is used. If you have any questions about this policy or your information, email info@dyehousegolf.com or call 01484 402268.
2. INFORMATION WE COLLECT
Depending on how you use our services, we may collect:
- Identity and contact details: your name, email address, phone number and, for online orders, your billing and delivery address.
- Booking and membership details: the sims and times you book, who you play with, your membership type, payment dates and booking history.
- Payment information: payments are handled by our payment providers. We see confirmation that you have paid, but we do not see or store your full card details.
- Order information: what you buy from our online shop, delivery details and any returns.
- Messages: anything you send us through our contact, incident or membership cancellation forms, by email, phone or social media.
- Health information: our players’ code of conduct asks you to tell staff about any medical condition that could affect your safety. We only use this to keep you safe and do not record it unless an incident needs to be reported.
- CCTV images: our venue is covered by CCTV for security and safety.
- Website and device information: such as your IP address, browser, device, pages viewed and how you arrived at our site, collected using cookies and similar technologies. See our Cookie Settings page.
- Marketing preferences: whether you have agreed to hear from us.
3. HOW WE COLLECT IT
- Directly from you when you book, join, buy, fill in a form, contact us or visit the venue.
- Through our booking partner, YourGolfBooking, which handles our simulator bookings, memberships, gift cards and the golf simulator waiver.
- Through Shopify, which runs this website, our online shop and checkout.
- Automatically through cookies when you use our website, depending on your cookie choices.
- From our CCTV system when you are at the venue.
4. HOW WE USE IT AND OUR LAWFUL BASIS
Under UK data protection law we must have a lawful basis for using your personal information. We use it as follows:
| What we use it for | Our lawful basis |
|---|---|
| Taking and managing bookings, memberships, gift cards and online orders, including payments, delivery and returns | Contract: we need it to provide what you have asked for |
| Sending booking confirmations, access instructions for Self Service bookings and membership emails | Contract |
| Replying to your messages and dealing with complaints, cancellations and incident reports | Legitimate interests: providing good customer service and dealing with issues |
| Keeping our venue, staff and customers safe, including CCTV and recording incidents | Legitimate interests and, where relevant, legal obligations (such as health and safety) |
| Using health information you share with staff to keep you safe | Your explicit consent or, in an emergency, to protect your vital interests |
| Keeping financial records and meeting our licensing and tax obligations | Legal obligation |
| Preventing fraud and misuse of our services | Legitimate interests |
| Understanding how our website is used and improving it (analytics cookies) | Consent |
| Sending marketing emails and showing relevant ads (marketing cookies) | Consent, which you can withdraw at any time |
5. WHO WE SHARE IT WITH
We never sell your personal information. We only share it with trusted organisations that help us run our business, and only as much as they need:
- YourGolfBooking: our online booking, membership and gift card platform.
- Shopify: our website, online shop, checkout and contact forms.
- Payment providers: to take payments securely for bookings, memberships, gift cards and orders.
- Delivery companies such as DPD: to deliver online orders.
- Google: for website analytics (Google Analytics) and the maps shown on our site, depending on your cookie choices.
- Vimeo: to play videos embedded on our website.
- Professional advisers such as our accountants, insurers and legal advisers, where needed.
- The police, local authority or other regulators, where we are required by law or need to share information to prevent or investigate crime or deal with an incident.
Some of these organisations have their own privacy policies, which explain how they use your information when they act on their own behalf.
6. INTERNATIONAL TRANSFERS
Some of our service providers, such as Shopify and Google, may store or process information outside the UK. Where this happens, we make sure appropriate safeguards are in place, such as the country being recognised by the UK as having adequate data protection laws, or the use of approved contract terms.
7. HOW LONG WE KEEP IT
We only keep your information for as long as we need it:
- Bookings, memberships, gift cards and online orders: for as long as your account is active and then for 6 years after your last transaction, as required for tax and accounting.
- Messages and enquiries: up to 2 years after we last hear from you.
- Incident reports: up to 3 years after the incident, or longer if there is an ongoing claim.
- CCTV footage: usually overwritten within 30 days, unless we need to keep it for an incident or the police ask for it.
- Marketing preferences: until you unsubscribe, after which we keep a record so we do not contact you again.
- Cookies: for the periods shown on our Cookie Settings page.
8. MARKETING
We will only send you marketing emails or messages about offers, events and news if you have agreed to receive them. You can unsubscribe at any time using the link in any of our emails or by contacting us. Unsubscribing will not affect emails about your bookings, membership or orders.
9. COOKIES
Our website uses cookies. Some are essential for the site and checkout to work. Others, such as analytics and marketing cookies, are only used if you agree. You can change your choices at any time on our Cookie Settings page.
10. CCTV
Our simulators and venue are covered by CCTV 24 hours a day to protect our customers, staff and property and to help deal with incidents. Signs are displayed at the venue. Footage is stored securely, only viewed by authorised people and only shared where the law allows, for example with the police. If you have concerns about being recorded, please speak to a member of staff.
11. YOUR RIGHTS
Under UK data protection law you have the right to:
- ask for a copy of the personal information we hold about you
- ask us to correct information that is wrong or incomplete
- ask us to delete your information in certain circumstances
- ask us to restrict how we use your information
- object to us using your information based on our legitimate interests, and to direct marketing at any time
- ask for information you have given us to be transferred to another organisation
- withdraw your consent at any time, where we rely on consent
To use any of these rights, email info@dyehousegolf.com. We will respond within one month. There is usually no charge.
12. KEEPING YOUR INFORMATION SAFE
We use appropriate technical and organisational measures to protect your information, and we only work with providers who do the same. Access to personal information is limited to people who need it. Please keep your account passwords and any Self Service access codes private.
13. CHILDREN
Our online services are not aimed at children. Bookings, memberships and online orders must be made by someone aged 18 or over. If you think we hold information about a child without the consent of a parent or guardian, please contact us and we will delete it.
14. COMPLAINTS
If you are unhappy with how we have used your information, please contact us first at info@dyehousegolf.com so we can try to put it right.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk or by calling 0303 123 1113.
15. CHANGES TO THIS POLICY
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated at the top. If we make significant changes, we will let you know.